Analisis Regresi Linear Untuk Memprediksi Kriteria Pengaruh Penjualan Mobil Honda Civic dan Toyota Camry pada Kota Surabaya
Abstract
Vehicle is one of the needs that is owned by some people. Online sales that sell vehicles either individually or through third party dealers. A website that has an advertising business for free or paid to help several sellers make transactions digitally, easier and buyers get what they want faster. Researchers used sample data from olx.com with a coverage area in the city of Surabaya which will be used in this study. The researcher wants to know whether the color variable or other variables on the object of research on Honda Civic and Camry vehicles can affect sales or not by using the Linear Regression method. In this study the authors used two samples of the dependent variable and each of them used five samples of the independent variables. Based on the results of the analysis that has been done, it turns out that the selling price of the Honda Civic which affects sales is the coefficient of the blue and black colors, while the white color does not affect the selling price for the Honda Civic brand. While the data on the selling price of the Toyota Camry are black and white which affect the selling price
References
Y. H. Akbar and M. A. Helmiawan, “Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung,” Infoman’s, vol. 12, no. 2, pp. 115–124, 2018, doi: 10.33481/infomans.v12i2.159.
A. D. Cahya, Aminah, A. F. Rinajaya, and N. Adelin, “Pengaruh Penjualan Online di masa Pademi Covid-19 terhadap UMKM Menggunakan metode Wawancara (Studi Kasus UKM Salad Nyoo Timoho Yogyakarta),” Jesya J. Ekon. Ekon. Syari’ah, vol. 4, no. 2, pp. 857–863, 2021.
A. Handojo and F. S. Wiharjo, “Penjualan Mobil Berbasis Web Dan Manajemen Data Pembayaran Di Showroom Mobil Xyz,” J. Inform., vol. 6, no. 1, pp. 31-40–40, 2005, doi: 10.9744/informatika.6.1.pp.31-40.
M. A. Saputra, “Penjualan Mobil Berbasis Web Menggunakan Framework Code Igniter Pada Showroom Mobil Rais Auto Perkasa,” vol. 1, no. 1, pp. 1–12, 2018, [Online]. Available: http://repository.teknokrat.ac.id/id/eprint/637
V. Sihombing, “Sistem Informasi Penjualan Mobil Suzuki Di Dealer Bagan Batu,” Sistemasi, vol. 7, no. 2, pp. 113–119, 2018.
E. D. Santoso and N. Larasati, “Benarkah Iklan Online Efektif Untuk Digunakan Dalam Promosi Perusahaan,” J. Ilm. Bisnis dan Ekon. Asia, vol. 13, no. 1, pp. 28–36, 2019, doi: 10.32812/jibeka.v13i1.99.
D. D. Mulyono, “Analisis Perubahan Iklan Pada Media Televisi Dalam,” JURKOM J. Ris. Komun., vol. 4, no. 1, pp. 113–129, 2021, [Online]. Available: https://jurnalrisetkomunikasi.org/index.php/jrk/article/view/187
S. N. Untari, S. Djaja, and J. Widodo, “Strategi Pemasaran Mobil Merek Daihatsu Pada Dealer Daihatsu Jember,” J. Pendidik. Ekon. J. Ilm. Ilmu Pendidikan, Ilmu Ekon. dan Ilmu Sos., vol. 11, no. 2, p. 82, 2018, doi: 10.19184/jpe.v11i2.6451.
K. I. Susilawati Made, “Perbandingan Regresi Bertatar ( Stepwise Regression ) Dan Regresi Komponen Utama ( Rku ) Dalam,” no. July, pp. 729–737, 2012.
J. Shen, “Linear Regression,” in Encyclopedia of Database Systems, L. LIU and M. T. ÖZSU, Eds. Boston, MA: Springer US, 2009, p. 1622. doi: 10.1007/978-0-387-39940-9_542.
OLX. (2018, Mei). “Toyota Civic Car’s Brand in olx.co.id”. .olx.co.id. https://www.olx.co.id/mobil/bekas/honda/surabaya-kota/?search%5Bfilter_enum_m_tipe%5D%5B0%5D=civic-hatchback&search%5Bfilter_enum_m_tipe%5D%5B1%5D=civic&search%5Bfilter_enum_m_body%5D%5B0%5D=sedan.
OLX. (2018,Mei). “Toyota Camry Car’s Brand in olx.co.id,”. olx.co.id
Copyright (c) 2022 Alim Citra Aria Bima, Pratiwi Susanti, Fatim Nugrahanti

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).