Komparasi Metode EUCS dan TAM Dalam Analisis dan Implementasi Sistem E-commerce
-
Muhamad Abdul Anas
*
Universitas Pelita Bangsa,
Indonesia
- Ananto Tri Sasongko Universitas Pelita Bangsa, Indonesia
- Retno Purwani Setyaningrum Universitas Pelita Bangsa, Indonesia
Keywords:
EUCS, TAM, E-commerce, Kepuasan Pengguna, Penerimaan Teknologi.
Abstract
Tujuan penelitian ini adalah untuk menganalisis dan membandingkan tingkat penerimaan dan kepuasan pengguna sistem e-commerce SMK Bina Patriot. Kurangnya evaluasi komprehensif terhadap sistem yang diterapkan, terutama terkait dengan kebahagiaan pengguna dan penerimaan teknologi, merupakan perhatian utama yang disoroti oleh penelitian ini. User Acceptance Model (TAM) dan End User Computing Satisfaction (EUCS) adalah dua metodologi yang digunakan. Dalam mengukur kepuasan pengguna, EUCS menggunakan lima kriteria: konten, akurasi, format, kemudahan penggunaan, dan ketepatan waktu. Di sisi lain, TAM menggunakan persepsi pengguna tentang utilitas yang dirasakan untuk menentukan penerimaan teknologi. Data dikumpulkan melalui survei yang dikirimkan kepada siswa melalui sistem. Temuan penelitian ini mendukung reliabilitas EUCS (0,854) dan TAM (0,865), menunjukkan bahwa instrumen ini dapat dipercaya. Tingkat kepuasan yang sangat tinggi ditunjukkan oleh hasil analisis deskriptif, yang menunjukkan skor EUCS rata-rata 4,16 dan skor TAM 4,22. Dalam studi terhadap kedua variabel tersebut ditemukan hubungan yang sangat kuat dan signifikan secara statistik sebesar 0,805. Menurut studi regresi, persepsi pengguna terhadap kegunaan produk dipengaruhi secara positif oleh kemudahan penggunaannya. Studi ini menggunakan pendekatan perbandingan terhadap dua model, yang berkontribusi pada evaluasi sistem e-commerce berbasis pendidikan.
References
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[2] M. Ramadhan, “The Effectiveness Of Use Of E-Learning In Entrepreneurship Courses In Private Vocational School, Pematangsiantar City Preparation,” RIGGS J. Artif. Intell. Digit. Bus., vol. 1, no. 2, pp. 1–10, 2023, doi: 10.31004/riggs.v1i2.13.
[3] R. Asasunnaja, “Analisis Kepuasan Pengguna E-Commerce Shopee Menggunakan Model End-User Computing Satisfaction (EUCS),” J. Inform. dan Teknol. Komput. ( J-ICOM), vol. 6, no. 1, pp. 38–44, 2025, doi: 10.55377/j-icom.v6i1.11056.
[4] I. A. Febriyanti, L. F. Marini, and L. Y. Baisa, “Effect of Bluebox E-commerce Service Quality on User Satisfaction Using Webqual 4.0 and End User Computing Saticfaction (EUCS) methods,” Eduvest - J. Univers. Stud., vol. 4, no. 12, pp. 11303–11319, 2024, doi: 10.59188/eduvest.v4i12.50037.
[5] L. Sharma, N. Kaushik, M. Maggon, and B. Sivathanu, “Cognitive and cultural factors in metaverse acceptance: A TAM-based meta-analysis,” Acta Psychol. (Amst)., vol. 254, no. February, p. 104855, 2025, doi: 10.1016/j.actpsy.2025.104855.
[6] K. Minan, “Analisis Pendekatan Metode TAM Pada Penggunaan Aplikasi E-Commerce,” Ekon. Keuangan, Investasi dan Syariah, vol. 3, no. 2, pp. 181–187, 2021, doi: 10.47065/ekuitas.v3i2.1118.
[7] M. Afrian Rozan, P. Dellia, C. Angel Puspita, and R. Aqil Zakariya, “Journal of Artificial Intelligence and Engineering Applications Analysis of User Satisfaction with The Implementation of The Shopee Application Using the TAM Method,” vol. 3, no. 3, pp. 2808–4519, 2024, [Online]. Available: https://ioinformatic.org/
[8] S. Engineering, “Analysis of Factors Affecting User Satisfaction on SinegesJuara Application Using TAM and EUCS Case Study SMAN 1 Gegesik,” vol. 6, no. 1, pp. 42–51, 2024.
[9] L. Handayani, K. Imtihan, and H. Asyari, “Analyzing User Satisfaction with Government Websites Through the EUCS and TAM Models,” Jambura J. Electr. …, vol. 7, pp. 167–176, 2025, [Online]. Available: https://ejurnal.ung.ac.id/index.php/jjeee/article/view/31359%0Ahttps://ejurnal.ung.ac.id/index.php/jjeee/article/viewFile/31359/11200
[10] R. Sulistyowati, T. Sudarwanto, and D. Y. Rakhmawati, “Pelatihan Program Digital Marketing dan E- Commerce Sebagai Peningkatan Keterampilan Ekonomi Kreatif ( Studi : Siswa SMA Double Track di Malang ),” Madaniya, vol. 4, no. 4, pp. 1834–1843, 2023.
[11] J. R. Tumiwa and O. D. M. Tuegeh, “Adoption of E-Commerce Technology Among Young Agro-Entrepreneurs in Coastal Manado: An Analysis Using the Technology Acceptance Model (TAM),” Appl. Agroecotechnology J., vol. 6, no. 1, pp. 95–109, 2025, [Online]. Available: https://ejournal.unsrat.ac.id/index.php/samrat-agrotek
[12] R. Prabawanti and D. J. C. Sihombing, “Analysis of Factors Affecting User Satisfaction of E-Commerce Applications Using End-User Computing Satisfaction (EUCS) Method,” J. Inf. Syst. Informatics, vol. 5, no. 1, pp. 324–332, 2023, doi: 10.51519/journalisi.v5i1.437.
[13] D. Novita and F. Helena, “Analisis Kepuasan Pengguna Aplikasi Traveloka Menggunakan Metode Technology Acceptance Model (TAM) Dan End-User Computing Satisfaction (EUCS) Analysis Of User Satisfaction Of The Traveloka Application Using The Technology Acceptance Model (TAM) And The End-User Computing Satisfaction (EUCS) Method,” Jtsi, vol. 2, no. 1, pp. 22–37, 2021.
[14] C. Angrayni and E. S. Panjaitan, “Evaluating User Interfaces in E-Learning Satisfaction Using EUCS Method,” Brill. Res. Artif. Intell., vol. 5, no. 1, pp. 343–354, 2025, doi: 10.47709/brilliance.v5i1.6302.
[15] M. Fadhiel Alie, “Pengembangan Model Penerimaan Website eCommerce pada Pelaku UMKM berbasis Teori Penerimaan Teknologi,” JUPITER J. Penelit. Ilmu Dan Teknol. Komput., vol. Vol. 15 No, no. Vol. 15 No. 2 (2023): Jurnal Penelitian Ilmu dan Teknologi Komputer (JUPITER), pp. 939–950, 2023.
[16] J. Iskandar, F. Rozi, C. P. Kusumaningtyas, and V. Panggayuh, “Analisis penerimaan sistem informasi,” JIPI (Jurnal Ilm. Penelit. dan Pembelajaran Inform., vol. 9, no. 4, pp. 2485–2498, 2024, [Online]. Available: https://digilib.uin-suka.ac.id/view/creators/Atin_Istiarni=3ANIM=253A_1420011022=3A=3A.html
[17] A. Indrayanto, Y. E. Restianto, D. Iskandar, and E. Ruly, “Evaluation of E-Commerce Organic Coconut Sugar : Technology Acceptance Model ( TAM ) and End-User Computing Satisfaction ( EUCS ) Model,” vol. 25, no. 199, pp. 128–138, 2024, doi: 10.47750/QAS/25.199.14.
[18] I. Rahmat Maulana and Nilo Legowo, “Factor Affecting User Satisfaction of Property Management Helpdesk Mobile Application Using End User Computing Satisfaction (EUCS) Modification Model,” Int. J. Adv. Data Inf. Syst., vol. 6, no. 1, pp. 119–134, 2025, doi: 10.59395/ijadis.v6i1.1370.
[19] H. Saleh, P. Purnamawati, A. Arfandi, A. S. Miru, and A. M. Mappalotteng, “Analisis Penerapan Media Pembelajaran Berbasis Komputer Pada Smk Negeri 1 Kolaka Menggunakan Technology Acceptance Model (Tam),” UNM J. Technol. Vocat., vol. 7, no. 2, p. 171, 2023, doi: 10.26858/ujtv.v7i2.46111.
[20] T. P. Yoga, U. Sari, D. Tanjung, and N. Alamsyah, “Analysis of E-learning user Acceptance using the Technology Acceptance Model ( TAM ) and end-User Computing Satisfaction ( EUCS ),” vol. 2, no. 8, pp. 1873–1892, 2023.
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Published
2026-06-23
How to Cite
Abdul Anas, M., Tri Sasongko, A., & Purwani Setyaningrum, R. (2026). Komparasi Metode EUCS dan TAM Dalam Analisis dan Implementasi Sistem E-commerce . Bulletin of Information Technology (BIT), 7(2), 213 - 221. https://doi.org/10.47065/bit.v7i2.2734
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Copyright (c) 2026 Muhamad Abdul Anas, Ananto Tri Sasongko, Retno Purwani Setyaningrum
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