PENGARUH LOKASI DAN PROMOSI ONLINE TERHADAP KEPUASAN KONSUMEN PONDOK TELAGA IKAN DESA BANGUN SARI KECAMATAN BERINGIN KABUPATEN DELI SERDANG
-
Siti Khairunisa
*
Universitas Muslim Nusantara Al-Washliyah,
Indonesia
- Julianto Hutasuhut Julianto Universitas Muslim Nusantara Al-Washliyah, Indonesia
- Anggia Sari Lubis Universitas Muslim Nusantara Al-Washliyah, Indonesia
- Adrial Falahi Universitas Muslim Nusantara Al-Washliyah, Indonesia
Abstract
The purpose of this research is to determine and analyze the influence of location and
online promotions on consumer satisfaction at Pondok Telaga Ikan Restaurant. The type of research
is quantitative. The population used in this research was consumers of Pondok Fish Lake. The
population in this study was all consumers of Pondok Fish Pond in March. In this study, because
the exact number of member populations is not known, the sample size was calculated using the
Cochran formula, so that in this study the sample was used. The research instrument uses a
questionnaire with a Likert scale data measurement scale. Data analysis techniques use validity,
reliability and classical assumption tests. The data analysis method uses multiple linear regression
with the help of the SPSS program. The research results prove that partially location has a positive
and significant effect on consumer satisfaction. Online promotions have a positive and significant
effect on consumer satisfaction. Simultaneously, location and online promotions have a positive and
significant effect on consumer satisfaction at Pondok Telaga Ikan Restaurant. The adjusted
coefficient of determination (R Square) is 0.526, this means that 52.6% of the dependent variable
can be explained by the independent variable while the rest is explained by other variables outside
the variables studied.
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