Pengaruh Kepuasan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan Housekeeping pada PT. Telkom Property Medan

  • Karin Amanda * Mail Universitas Potensi Utama, Indonesia
  • Tika Nirmala Sari Universitas Potensi Utama, Indonesia
DOI: https://doi.org/10.47065/jamek.v6i1.2281
Keywords: Job Satisfaction; Work Motivation; Employee Performance

Abstract

This study aims to analyze the influence of store atmosphere, location, and promotion on consumer purchase decisions at Eiger Adventure Store Medan Marelan. The research objectives are: (1) to identify and analyze the partial influence of store atmosphere on consumer purchase decisions; (2) to identify and analyze the partial influence of location on consumer purchase decisions; (3) to identify and analyze the partial influence of promotion on consumer purchase decisions; and (4) to identify and analyze the simultaneous influence of store atmosphere, location, and promotion on consumer purchase decisions. This research applies a quantitative approach with a causal associative design. The sample consists of 120 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using multiple linear regression with partial (t) and simultaneous (F) tests. The results show that, partially, store atmosphere does not have a significant effect on purchase decisions, location has a positive and significant effect, while promotion does not have a significant effect. However, simultaneously, all three variables significantly influence consumer purchase decisions. These findings emphasize that store location plays a crucial role in influencing purchase decisions, while improvements in store atmosphere and promotion strategies are necessary to enhance consumer attraction and loyalty.

References

S. P. . Robbins and Tim. Judge, Organizational behavior. Pearson Education, Limited, 2024.

R. A. Agustin et al., “BEBAN KERJA, STRES KERJA, KEPUASAN KERJA, KOMITMEN ORGANISASI, TURNOVER INTENTION KARYAWAN HOTEL JAVA HERITAGE PURWOKERTO”.

J. Ekonomi Bisnis, M. dan Akuntansi, D. Novriansya, I. Idayati, and A. Riance, “Pengaruh Motivasi Kerja terhadap Kinerja Pegawai Sekretariat DPRD Kabupaten Musi Rawas Utara,” vol. 1, no. 1, 2022.

K. Widya Bina Ummah et al., “Journal of Management and Accounting (JMA) ISSN xxxxxx (print) dan xxxxxx (online),” 2022. [Online]. Available: http://ejournal.stienagoyaindonesia.ac.id/ojs/index.php/jma

Z. Martono and F. Rangkuti, “The influence of compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT. Citra Bersama,” Jurnal Ekonomi Perusahaan, vol. 31, no. 2, pp. 131–148, Dec. 2024, doi: 10.46806/jep.v31i2.1255.

K. Widya Bina Ummah et al., “Journal of Management and Accounting (JMA) ISSN xxxxxx (print) dan xxxxxx (online),” 2022. [Online]. Available: http://ejournal.stienagoyaindonesia.ac.id/ojs/index.php/jma

W. Sujarweni, “Metodologi penelitian: Lengkap, praktis, dan mudah dipahami,” 2014.

“BukuDigital-MetodologiPenelitianKuantitatifdanKualitatif”.

S. Santoso, Panduan lengkap SPSS versi 23. Elex Media Komputindo, 2016.

R. Lucky, I. N. Falah, S. Pramudia, Y. A. Lubis, Y. Yustisiwo, and Z. A. Sharhana, “Pengaruh Kompensasi Terhadap Kinerja Karyawan,” vol. 1, no. 1, 2022, doi: 10.38035/jim.v1i1.

V. Trioda, D. Syahyuni, and D. Warpindyastuti, “Pengaruh Motivasi Kerja Dan Komitmen Organisasi Terhadap Kinerja Pegawai Kantor Pengadilan Agama Jakarta Timur,” vol. 27, 2025, doi: 10.55606/jupiman.v3i1.

M. Haekel Awwali and E. Sentosa, “Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Dengan Disiplin Kerja Sebagai Variabel Intervening PT Putra Rasya Mandiri”, doi: 10.37817/ikraith-ekonomika.v7i2.

Evi Vanda Amijanti and Jumadi Jumadi, “Pengaruh Kepuasan Kerja, Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada Dinas Pekerjaan Umum Perumahan dan Kawasan Permukiman (DPUPKP) Kabupaten Kulonprogo,” Jurnal Ekonomi Bisnis dan Akuntansi, vol. 5, no. 1, pp. 474–491, Apr. 2025, doi: 10.55606/jebaku.v5i1.5457.

E. Sitanggang and T. Nirmala Sari, “Pengaruh Kepuasan Kerja Dan Pengembangan Karir Terhadap Turnover Intention Pada PT. Jasa Marga Tol Road Operator Ruas Belmera Medan,” vol. 4, 2024.

“Pengaruh+Kepemimpinan+Transformasional,+Lingkungan+Kerja+dan+motivasi”.

Dimensions Badge
Published
2026-01-31
How to Cite
Karin Amanda and Sari, T. N. (2026) “Pengaruh Kepuasan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan Housekeeping pada PT. Telkom Property Medan”, Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK), 6(1), pp. 121-129. doi: 10.47065/jamek.v6i1.2281.
Issue
Vol 6 No 1 (2026): Edisi Januari 2026
Section
Articles

Copyright (c) 2026 Karin Amanda, Tika Nirmala Sari

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).