Pengaruh Citra Merek, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Graha Interior Surfacing

  • Michael Tanadi Universitas Prima Indonesia , Indonesia
  • Dennis Wijaya Universitas Prima Indonesia , Indonesia
  • Kriswan Universitas Prima Indonesia , Indonesia
  • Roza Maya Sari * Mail Universitas Prima Indonesia, Indonesia
  • Efry Kurnia Universitas Muhammdiyah Sumatera Utara, Indonesia
DOI: https://doi.org/10.47065/jamek.v3i3.1208
Keywords: Brand Image; Price; Service Quality; Purchase Decision; Consumer Behavior

Abstract

This study aims to determine the effect of brand image, price, and service quality on customer satisfaction at PT Graha Interior Surfacing. This study uses quantitative data types and a research sample of 100 samples calculated using the Lemeshow formula. The results of the study partially show that brand image influences customer satisfaction at PT Graha Interior Surfacing, price influences customer satisfaction at PT Graha Interior Surfacing and service quality influences customer satisfaction at PT Graha Interior Surfacing. Simultaneously, brand image, price, and service quality affect PT Graha Interior Surfacing customer satisfaction.

Author Biographies

Michael Tanadi, Universitas Prima Indonesia

Fakultas Ekonomi, Manajemen

Dennis Wijaya, Universitas Prima Indonesia

Fakultas Ekonomi, Manajemen

Kriswan, Universitas Prima Indonesia

Fakultas Ekonomi, Manajemen, Universitas

Efry Kurnia, Universitas Muhammdiyah Sumatera Utara

Fakultas Ekonomi dan Bisnis, Manajemen

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Published
2023-09-28
How to Cite
Michael Tanadi, Dennis Wijaya, Kriswan, Sari, R. M. and Efry Kurnia (2023) “Pengaruh Citra Merek, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Graha Interior Surfacing”, Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK), 3(3), pp. 81-87. doi: 10.47065/jamek.v3i3.1208.
Issue
Vol 3 No 3 (2023): Edisi September 2023
Section
Articles

Copyright (c) 2023 Michael Tanadi, Dennis Wijaya, Kriswan, Roza Maya Sari, Efry Kurnia

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