Journal of Trends Economics and Accounting Research

Dampak Pengangkutan Komoditas Batubara di Sepanjang Alur Sungai Terhadap Kondisi Sosial dan Ekonomi Masyarakat

Dicky Syahputra — 2025-12-09

This study aims to analyze the impact of coal shipping activities on the social and economic conditions of communities in Berau Regency, East Kalimantan. The increasing intensity of coal maritime transport in this region follows the rapid growth of the export-oriented mining industry. However, this development not only contributes to the local economy but also triggers various social dynamics within coastal areas and communities along the shipping routes. This research adopts a qualitative approach through field research methods. Data were collected through in-depth interviews and direct observation of 40 respondents, consisting of coastal residents, fishermen, port workers, and local government officials. Eighteen respondents were fishermen, nine respondents were coastal community members, six respondents were port workers, and seven respondents were local government officials. The data were analyzed descriptively to examine the relationship between the intensity of shipping activities and changes in the socio-economic structure of local communities. The findings indicate that coal shipping activities have generated positive economic impacts, such as increased employment opportunities and income levels, but have also led to several social issues, including environmental degradation, land conflicts, and a decline in coastal community well-being. Therefore, sustainable maritime management policies are required to ensure that the economic benefits gained from coal shipping do not compromise social welfare and environmental preservation in Berau Regency.

Peran Pengendalian Internal dalam Optimalisasi Pengelolaan Persediaan pada Perusahaan Distribusi dan Perdagangan

Hendra Sutarto Septiawan — 2025-12-09

This study aims to analyze the role of internal control systems in optimizing merchandise inventory management within distribution and trading companies in Surabaya. Adopting a qualitative approach with a case study method, data was collected through interviews, observations, and documentation. The findings indicate that the implementation of an internal control system, based on the COSO framework, is well-established, along with the utilization of systems and procedures related to the inventory accounting system. The organizational structure is clearly defined, with duties and authorities aligned with Standard Operating Procedures (SOPs), ensuring effective inventory oversight. The company employs two inventory management methods: FIFO for consumer products and FEFO for pharmaceutical and medical device products. Both methods effectively manage expiry risks and maintain stable product supply. The company utilizes DTMS technology and manual recording for inventory tracking, automatically managing company transaction data. Regular supervision by external bodies such as BPOM, BPK, SPI, and KAP helps prevent fraud risks within the company. While the internal control system operates effectively, employee negligence remains a factor influencing company operations.

Pengaruh Faktor Ekonomi dan Teknologi terhadap Pertumbuhan E-Commerce Lintas Batas di Indonesia (2013-2023)

Martha Saptarina — 2025-12-09

Cross-border e-commerce has emerged as a fundamental component of the global digital economic change, particularly in Indonesia. Macroeconomic dynamics and the acceleration of digitalization over the past decade have influenced this development. This study aims to analyze the influence of economic factors, such as Gross Domestic Product (GDP) per capita, inflation, and exchange rates, along with technological factors like internet penetration and digital wallet usage, on the growth of cross-border e-commerce in Indonesia. This study uses secondary data from the period 2013 to 2023. The analysis method used is log-linear regression with the Ordinary Least Squares (OLS) approach, accompanied by classical assumption testing to ensure the validity of the model. The results show that only GDP per capita and inflation significantly affect the growth of cross-border e-commerce, with a coefficient of determination (R²) value of 0.8682, indicating that these two variables can explain 86.82% of the variation in cross-border e-commerce growth. GDP per capita has a positive and significant effect, confirming the role of people's purchasing power and the growth of the middle class in driving cross-border digital trade activities. Meanwhile, inflation is also significant, showing a positive trend, reflecting consumption substitution behavior where consumers switch to cross-border products when domestic prices increase. The variables of exchange rate, internet penetration, and digital wallet usage are not significant in the model due to the high correlation between variables, causing multicollinearity. These results emphasize the importance of macroeconomic stability and inflation control in supporting cross-border e-commerce growth in Indonesia.

Peran E-Wom dalam Memediasi Pengaruh Influencer, Brand trust, Brand Image, dan Social Media Marketing terhadap Keputusan Pembelian

Indri Kurniasih — 2025-12-12

The objective of this research is to analyze the influence of the variables influencer, brand trust, brand image, and social media marketing on the purchase decision of Glad2Glow skincare products, with electronic word of mouth (e-WOM) as the mediating variable. This study utilizes a quantitative approach with primary data. The sampling technique employed was purposive sampling, involving 160 female respondents aged at least 17 years, residing in the Jabodetabek area, and who have purchased Glad2Glow products. Data collection was performed through the distribution of questionnaires. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The analysis process included two main stages: (1) Outer model testing, covering convergent validity, discriminant validity, and reliability; (2) Inner model testing, covering the goodness of fit test, coefficient of determination ($R^2$) test, hypothesis testing, and predictive relevance ($Q^2$) test. The results of the analysis indicate that influencer, brand trust, and social media marketing have a significant influence on e-WOM. Brand trust and e-WOM are proven to have a significant influence on purchase decisions. Simultaneously, the four independent variables (influencer, brand trust, brand image, and social media marketing) have a significant influence on e-WOM and purchase decisions. The mediation effect analysis reveals that only brand trust has a significant indirect influence on purchase decisions through e-WOM. Among the variables studied, the influencer is the most dominant factor in influencing e-WOM, while brand trust is the most dominant variable in influencing purchase decisions.

Pengaruh Social Media Marketing, Kepercayaan, Kesadaran, dan Citra Merek terhadap Keputusan Pembelian melalui e-WOM

Fadia Karo Ummah — 2025-12-16

Advances in information technology have made it easier for users to access information through digital media, especially social media. This study aims to analyze the direct influence of social media marketing, trust, brand awareness, brand image, and electronic word of mouth (e-WOM) on purchase decisions; to analyze the indirect influence of social media marketing, trust, brand awareness, and brand image on purchase decisions for Homskin products through electronic word of mouth (e-WOM); and to identify the most dominant variable. This research uses primary data collected from 150 respondents through a Google Form questionnaire. Data were analyzed using partial least squares–structural equation modeling (PLS-SEM) with the assistance of SmartPLS 4.0. The results indicate that social media marketing, trust, brand awareness, and brand image have a positive direct effect on e-WOM and purchase decisions. e-WOM is proven to function as an intervening variable between social media marketing, trust, brand awareness, and brand image on purchase decisions for Homskin products. Social media marketing has the most dominant influence on both e-WOM and purchase decisions.

Pengaruh Laju Pertumbuhan Ekonomi, Tingkat Partisipasi Angkatan Kerja, dan Rata-Rata Lama Sekolah Terhadap Pengangguran

Diva Agatha Bachri — 2025-12-16

This study aims to examine the impact of economic growth, labor force participation rate, and average years of schooling on the unemployment rate in West Nusa Tenggara Province from 2019 to 2023. The research methodology used is quantitative research. This study utilizes secondary data obtained from the Central Statistics Agency (BPS). This investigation uses E-Views software version 12, using a panel data regression method based on the Random Effect Model (REM) methodology. The research findings indicate that the economic growth variable has a negative but small impact on the unemployment variable. The labor force participation rate shows a negative but significant impact on unemployment. Simultaneously, the variable representing the average years of schooling shows a beneficial impact although statistically negligible on unemployment. The results of the simultaneous test (F test) reveal a probability value (F-statistic) of 0.019817, which is smaller than 0.05, and an Adjusted R-squared value of 0.138321, or 13.83%. This indicates that the independent variables of economic growth rate, labor force participation rate, and average years of schooling simultaneously have a significant influence on the dependent variable, the open unemployment rate. Other factors are influenced by complementary variables not examined in this study. This study aims to examine the impact of economic growth, labor force participation rate, and average years of schooling on the unemployment rate in West Nusa Tenggara Province from 2019 to 2023. The research methodology used is quantitative research. This study utilizes secondary data obtained from the Central Statistics Agency (BPS). This investigation uses E-Views software version 12, using a panel data regression method based on the Random Effect Model (REM) methodology. The research findings indicate that the economic growth variable has a negative but small impact on the unemployment variable. The labor force participation rate shows a negative but significant impact on unemployment. Simultaneously, the variable representing the average years of schooling shows a beneficial impact although statistically negligible on unemployment. The results of the simultaneous test (F test) reveal a probability value (F-statistic) of 0.019817, which is smaller than 0.05, and an Adjusted R-squared value of 0.138321, or 13.83%. This indicates that the independent variables of economic growth rate, labor force participation rate, and average years of schooling simultaneously have a significant influence on the dependent variable, the open unemployment rate. Other factors are influenced by complementary variables not examined in this study.

Hubungan Soft Skill, Minat Kerja dan Hard Skill dengan Kesiapan Kerja Mahasiswa

Indriyani — 2025-12-16

Work readiness reflects how well an individual is physically, mentally, and experientially prepared to perform tasks relevant to their field of expertise. In theory, soft skills, career interests, and hard skills are considered influential factors in students’ work readiness when facing the challenges of the professional world. This study aims to examine the relationship between these three variables and the work readiness of 2022 cohort students at the Faculty of Economics and Business, University of Riau, who feel prepared to enter the workforce after completing their education. The research was conducted using a quantitative approach with a survey method, which involved distributing questionnaires to 259 respondents selected based on work readiness criteria. The data were analyzed using the Bivariate Pearson correlation test with the assistance of SPSS version 27. The results indicate that soft skills, career interests, and hard skills have a positive and significant impact on students’ work readiness. These findings contribute theoretically by strengthening empirical evidence on the significance of these three factors and offer practical implications for educational institutions and employers in designing learning and training strategies that comprehensively support students’ career readiness.

Peran Brand Awareness, Brand Trust, E-Wom dan Online Customer Review Terhadap Keputusan Pembelian Produk Kecantikan

Aulia Rahmah — 2025-12-16

Curently, the level of public awareness of health and facial appearance is growing in society, this causes the development and need for beauty products to increase. Wardah is ranked first in the South East Asian's Top Beauty Brand category. The purpose of this study was to analyse the effect of brand awarenes, brand trust, Electronic Word of Mouth (E-WOM) and online customer reviews both simultaneously and partially on purchasing decisions for Wardah beauty products. And to find out the most dominating variable in influencing purchasing decisions for Wardah beauty products. This research data uses primary data, with data collection techniques through distributing questionnaires using Google Form to 130 respondents who have purchased Wardah beauty products in the Jabodetabek area. The analytical tools used in this study consist of descriptive analysis, instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test. The results of the study show that brand awareness, brand trust, and E-WOM have a partial effect on purchasing decisions for Wardah beauty products. Meanwhile, the online customer review variable does not have a partial effect on purchasing decisions for Wardah beauty products. The variables of brand awareness, brand trust, E-WOM and online customer reviews simultaneously influence purchasing decisions for Wardah beauty products.

Estimasi Elastisitas Pendapatan pada Komoditas Energi di Indonesia

Esa Azali Asyahid — 2025-12-16

This study aims to estimate the income elasticity of household electricity demand in Indonesia. Household sector represents the largest electricity user and the main recipient of energy subsidies in the country. The study employs micro panel data from the fourth and fifth waves of the Indonesian Family Life Survey (IFLS), covering more than 27,000 households. The analysis is conducted using a panel regression model with the fixed-effects method to control for unobserved individual heterogeneity. The main variables used include monthly electricity expenditure as a proxy for energy consumption and total household expenditure as a proxy for income. The estimation results indicate that the income elasticity of household electricity consumption is 0.63 and statistically significant, suggesting that electricity is a normal good as well as a basic necessity. Further analysis reveals that income elasticity in urban areas is slightly higher than in rural areas. Moreover, the higher the household’s economic status, the lower its income elasticity, ranging from 1.05 in the lowest income quartile to 0.44 in the highest quartile.

Determinan Underpricing Saham IPO di BEI: Peran ROA, DER, dan Reputasi Underwriter

Nico Zilbram Devano — 2025-12-20

This study examines the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), and underwriter reputation on the level of IPO underpricing among companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. A quantitative approach with multiple linear regression analysis was employed using 137 companies as the sample, selected through purposive sampling. Underpricing is measured as the percentage difference between the offering price and the first trading day closing price. The empirical results reveal that ROA has a significant negative effect on underpricing (p-value = 0.001), indicating that firms with higher profitability provide a positive signal to investors, thereby reducing information uncertainty in the market. Conversely, DER (p-value = 0.479) and underwriter reputation (p-value = 0.054) show no significant influence, suggesting that leverage and the credibility of underwriters are not the primary considerations for investors in making IPO investment decisions. These findings highlight profitability as a more dominant determinant in reducing underpricing than capital structure or underwriter reputation.

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Produk

Hilga Nuraini — 2025-12-22

This research was conducted in Solo Raya which covers 7 areas. This research aims to analyze the influence of product quality and price perception on purchasing decisions for Jims Honey product. Quantitative research methods were used. For the population in this study, the number of which was not found, using the formula shown by Hers, the sample used was 75 respondents using the purposive sampling technique. Data collection methods included questionnaires and literature reviews. Multiple linear regression analysis, t-tests, and coefficient of determination test were used for data analysis. The test results show that product quality and price perception significantly impact purchasing decisions for Jims Honey products. The existence of good and durable products at affordable prices makes consumers interested and will take action to repurchase products from the Jims Honey brand. Product quality and price perception explained 46% of the variation in purchasing decisions, while the remaining 54% was influenced by other variables outside the study.

ESG Disclosure and Market Capitalization: The Mediating Role of Firm Performance

Vina Alviana — 2025-12-31

This research aims to investigate the effect ESG Disclosure on market capitalization with firm performance as a mediating variable. The population in this study are LQ45 companies indexed in Indonesian Stock Exchange (IDX) in the period of 2017-2022 with 113 firm year observation as a final sample. The results show that ESG Disclosure has a negative effect on market capitalization, meanwhile ESG disclosure has no effect on firm performance. Firm performance has no effect on market capitalization. Therefore, firm performance can’t mediate the relationship between ESG disclosure and market capitalization. The novelty of this study is using firm performance as intervening variable. The results provide practical insight to companies, investors and policy makers regarding the effect of ESG disclosure on market capitalization.

Strategi Peningkatan Kompetensi SDM UMKM dalam Penerapan Digital Marketing Berbasis AI di Era 5.0

Dewi Shinta Wulandari Lubis — 2026-01-01

Transformasi digital dan kemajuan teknologi kecerdasan buatan (AI) telah menciptakan tantangan baru sekaligus peluang bagi pelaku UMKM di era Society 5.0. Namun, kompetensi sumber daya manusia (SDM) UMKM seringkali menjadi hambatan dalam mengadopsi teknologi digital marketing berbasis AI. Makalah ini bertujuan untuk mengeksplorasi strategi peningkatan kompetensi SDM UMKM dalam memanfaatkan teknologi digital marketing berbasis AI untuk meningkatkan daya saing. Dengan pendekatan kualitatif deskriptif dan tinjauan pustaka terbaru, artikel ini mengkaji praktik-praktik terbaik dalam pengembangan kapasitas SDM. Hasil menunjukkan bahwa untuk mengatasi kesenjangan kompetensi SDM dalam implementasi AI, sangat diperlukan kolaborasi holistik antara pelaku UMKM, akademisi, pemerintah, dan penyedia teknologi/komunitas digital. Kolaborasi ini wajib difokuskan pada penyusunan program pelatihan digital yang adaptif, aplikatif, dan berorientasi pada studi kasus nyata, demi memastikan UMKM mampu memanfaatkan AI secara efektif dan berkelanjutan dalam menghadapi tantangan era Society 5.0.