Pengaruh Lokasi dan Fasilitas terhadap Keputusan Pembelian pada Cafe Bang Faizs

  • Indah Sari STIM Sukma, Medan, Indonesia
  • Rahmat Hidayat * Mail STIM Sukma, Medan, Indonesia
Keywords: Location; Facility; Purchase Decision

Abstract

This study aims to determine the effect of location and facilities on purchasing decisions at Bang Faizs Cafe. This research was conducted on Cafe Bang Faizs consumers who are located at Jalan Tengku Fahruddin, Lubuk Pakam I-II Village, Lubuk Pakam District, Deli Serdang Regency in 2020. The population of this study was Café Bang Faizs consumers for 2017 to 2019, amounting to 33,056 people. The research sample consisted of 100 people who were obtained using the Slovin formula with an error rate of 10%. The variables observed in this study consisted of location, facilities and purchase decisions. Location variable indicators consist of access, visibility, parking space, expansion, and the surrounding environment. The facility variable indicators consist of facility design, function value, aesthetics, and conditions. and supporting equipment. Meanwhile, the indicator of purchasing decision variables consists of problem recognition, information search, evaluation of alternatives, and purchasing decisions. Data were collected by distributing questionnaires and literature study, questionnaires were developed from the indicators of each variable that became observations. The data test was conducted with validity and reliability, while the data analysis used multiple linear regression, with hypothesis testing using the coefficient of determination, simultaneous test and partial test. The data were processed using the SPSS program. The results of this study indicate that the location and facilities have a positive and significant effect on purchasing decisions at Bang Faizs Cafe

References

Andriani, D. (2020). Pengaruh Kualitas Pelayanan Dan Suasana Resto Terhadap Keputusan Pembelian Pada Café And Resto Sugar Rush Di Bontang. E-Jurnal Administrasi Bisnis, 8(1), 26–34.

Dewati, M. A. (2015). Pengaruh Kualitas Pelayanan, Lokasi, Dan Fasilitas Terhadap Keputusan Pembelian (Studi Kasus Di Coffee Radio Klaten). Universitas Muhammadiyah Ponorogo.

Djohansjah, C., & Pratomo, C. V. (2017). Analisis pengaruh store atmosphere, kualitas produk dan kualitas pelayanan terhadap keputusan pembelian di caturra espresso. Jurnal Hospitality Dan Manajemen Jasa, 5(2), 404–418.

Fandy, T. (2015). Strategi pemasaran (4th ed.). Andi.

Firmansyah, M. A. (2018). Perilaku Konsumen (D. Novidiantoko (ed.); Pertama). Deepublish Publisher.

Hidayat, R., Sinuhaji, E., Widyaningrum, M., Erdiansyah, & Adrianto. (2018). Factors that affect students decision to choose private universities in Medan City Indonesia. Academy of Strategic Management Journal, 17(6), 1–8.

Lubis, D. I. D., & Hidayat, R. (2017). Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan. Jurnal Ilman: Jurnal Ilmu Manajemen, 5(1), 15–24.

Marantina, M., Triastity, R., & Wardiningsih, S. (2017). Analisis Pengaruh Fasilitas, Harga, Kualitas Pelayanan Dan Keragaman Menu Terhadap Keputusan Pembelian Konsumen. Jurnal Ekonomi Dan Kewirausahaan, 17(4), 573–580.

Muharromah, E. R., Oktini, D. R., & Maharani, N. (2017). Pengaruh Lokasi dan Harga terhadap Keputusan Pembelian Konsumen ( Studi pada Rumah Makan Ayam Bakar Lexa di Rancaekek ). Prosiding Manajemen, 3(2), 872–876.

Mundir. (2015). Analisis Pengaruh Harga, Lokasi dan Pelayanan Terhadap Keputusan Pembelian. UIN Syarif Hidayatullah Jakarta.

Nasution, H. S. (2017). Pengaruh Faktor Harga , Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Kafe Bangsal Kopi Lubuk Pakam. Universitas Sumatera Utara.

Nirwana. (2015). Prinsip-Prinsip Pemasaran Jasa (pertama). Alta Pustaka.

Pangenggar, G., Hidayat, W., & Nurseto, S. (2016). Pengaruh Kualitas Pelayanan, Lokasi Dan Fasilitas Terhadap Keputusan Pembelian. Jurnal Manajemen & Bisnis, 5(1), 1–9.

Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif dan R&D. CV. Alfabeta.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Tamama, M., Arifin, R., & Hufron, M. (2019). Analisis Pengaruh Lokasi, Fasilitas, Kualitas Produk Dan Produk Terhadap Keputusan Pembelian Konsumen Pada Sarijan Coffee 2. E-Jurnal Riset Manajemen Prodi Manajemen, 8(18), 140–148.

Dimensions Badge
Published
2020-12-31
How to Cite
Sari, I., & Hidayat, R. (2020). Pengaruh Lokasi dan Fasilitas terhadap Keputusan Pembelian pada Cafe Bang Faizs. Journal of Trends Economics and Accounting Research, 1(2), 74-81. Retrieved from https://journal.fkpt.org/index.php/jtear/article/view/75
Issue
Vol 1 No 2 (2020): December 2020
Section
Articles

Copyright (c) 2021 Indah Sari, Rahmat Hidayat

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).