Penerapan Terhadap Model Penerimaan Teknologi (TAM) Dengan Penerimaan Aplikasi E-Commerce Dalam Kehidupan Bisnis Usaha Mikro Masyarakat

  • Norenta Sitohang Universitas Budi Darma
Keywords: TAM, E-Commerce, SPSS

Abstract

The application of technology in all aspects is very important, especially during the Covid-19 pandemic, the changing times are urgent for the ability of the public to recognize technology in order to help survival both in seeking knowledge, the latest information and earning a living to survive. The covid-19 pandemic has forced many people to get used to using technology as a means of communication, transactions carried out in people's business lives. This impact responds to the behavior of the community to be able to survive and generate profits by getting to know technology in which there is a development of business models and transactions that become more flexible, in this case the application of TAM (Technology Acceptance Model) for community acceptance of e-commerce applications. in the community small business business by looking at several tests carried out by taking the respondent data of several community micro business actors with the help of the SPSS statistics application

References

Astriani, L., Mulyanto, T. Y., Bahfen, M., & Dityaningsih, D. (n.d.). Meningkatkan Ekonomi Masyarakat Melalui Produk Kreatif dari Pengolahan Sampah Plastik.

Fauzi, R., Wibowo, S., & Putri, D. Y. (2018). Fauzi, R., Wibowo, S., & Putri, D. Y. (2018). Perancangan Aplikasi Marketplace Jasa Percetakan Berbasis Website. Fountain of Informatics Journal, 3(1), 5. https://doi.org/10.21111/fij.v3i1.1824Perancangan Aplikasi Marketplace Jasa Percetakan Berbasis Webs. Fountain of Informatics Journal, 3(1), 5. https://doi.org/10.21111/fij.v3i1.1824

Gede Rudangga, I., & Merta Sudiarta, G. (2016). Pengaruh Ukuran Perusahaan, Leverage, Dan Profitabilitas Terhadap Nilai Perusahaan. E-Jurnal Manajemen Universitas Udayana, 5(7).

Juanita, S. (2017). Analisa Strategi Bisnis Penjualan Online. Konferensi Nasional ICT-M Politeknik Telkom, 254–260. http://journals.telkomuniversity.ac.id/knip/article/view/557

Kirana, J., Rajagukguk, K. P., Lailan, E., & Lubis, S. (2020). ANALISIS DAMPAK COVID-19 PADA MASYARAKAT. 1, 64–69.

Mudjijah, S., Khalid, Z., & Astuti, D. A. S. (2019). Pengaruh Kinerja Keuangan dan Struktur Modal Terhadap Nilai Perusahaan yang Dimoderasi Variabel Ukuran Perusahaan. Jurnal Akuntansi Dan Keuangan, 8(1), 2252–7141. https://doi.org/10.1017/CBO9781107415324.004

Okagbue, H. I., Oguntunde, P. E., Obasi, E. C. M., & Akhmetshin, E. M. (2021). Trends and usage pattern of SPSS and Minitab Software in Scientific research. Journal of Physics: Conference Series, 1734, 012017. https://doi.org/10.1088/1742-6596/1734/1/012017

Prasada, D. (2019). KREATIF Jurnal Ilmiah Prodi Manajemen Universitas Pamulang, Volume 7, No 1 Juni 2019. KREATIF Jurnal Ilmiah Prodi Manajemen Universitas Pamulang, 7(1), 55–65. https://doi.org/2406-8616

Rauniar, R., Rawski, G., Yang, J., & Johnson, B. (2014). Technology acceptance model (TAM) and social media usage: An empirical study on Facebook. Journal of Enterprise Information Management, 27(1), 6–30. https://doi.org/10.1108/JEIM-04-2012-0011

Scherer, R., Siddiq, F., & Tondeur, J. (2018). University of Oslo , Faculty of Educational Sciences , Department of Teacher Education and SC. Computers & Education.

Setiawan, A., & Mulyanti, R. (2020). Market Basket Analysis dengan Algoritma Apriori pada Ecommerce Toko Busana Muslim Trendy. JUITA: Jurnal Informatika, 8(1), 11. https://doi.org/10.30595/juita.v8i1.4550

Ying, Z., Jianqiu, Z., Akram, U., & Rasool, H. (2021). TAM model evidence for online social commerce purchase intention. Information Resources Management Journal, 34(1), 86–108. https://doi.org/10.4018/IRMJ.2021010105

Published
2020-12-31
Section
Articles