Pengaruh Atribut Produk, Kepercayaan Merek, Negara Asal Terhadap Niat Beli Pada Konsumen Minuman Probiotik Yakult
-
Ella Anastasya Sinambela
*
Universitas Sunan Giri Surabaya,
Indonesia
- Roudhotul Nur Azizah Universitas Sunan Giri Surabaya, Indonesia
- Utami Puji Lestari Universitas Sunan Giri Surabaya, Indonesia
- Ernawati Ernawati Universitas Sunan Giri Surabaya, Indonesia
- Fayola Issalillah Universitas Islam Negeri Maulana Malik Ibrahim, Malang, Indonesia
Abstract
Nowadays people are starting to realize that they need to take care of their health before they get sick. So that consumers begin to regularly consume health drinks such as Yakult. Yakult probiotic drink has been around since 1934 and has products that are in demand by consumers. Competition with other brands makes Yakult management need to implement marketing strategies to increase consumer buying intentions. This study aims to determine the effect of product attributes, brand trust, and country of origin on consumers' purchase intentions. The research population is the Yakult Probiotic drink consumers. Researchers used 100 respondents as a sample. The analysis technique used is multiple linear regression. The results of the study indicate product attributes on consumer purchase intentions. Furthermore, brand trust has also been shown to have a significant influence on consumers' purchase intentions. Data processing also shows a significant influence by the country of origin on consumers' purchase intentions.
References
Ahmat, N. C., S. Radzi., M. S Zahari., M. R. Muhammad., A. A. Aziz., & N. A. Ahmad. 2011. The Effect of Factors Influencing the Perception of Price Fairness Towards Customer Response Behaviors. Journal of Global management, 2 (1). 22 – 38.
Al Togar, M. H. 2022. The Effect of Price Perception, Product Diversity, Service Quality and Store Image on Purchase Intention in Bread Products, Journal of Marketing and Business Research, 2(1), 35-46.
Amina, M. 2020. The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price. European Journal of Business and Management Research, 5(6),1-4.
Arifin, S., T. S. Anjanarko, Jahroni, Soemardiono, & M. Saleh. 2021. Refrigerator Purchase Decisions are Reviewed from the Price Level, Product Quality and Promotion, Journal of Marketing and Business Research, 1(2), 107-114.
Arifin, S., M. Khairi & A. Rahman. 2022. Conventional Traders' Survival Strategies in the Middle of Online Shop Development (Case Study of Clothing Selling), Journal of Social Science Studies, 2(2), 31 – 34.
Aydin, G., A. A. AR., & C. Taskin. 2014. The Role of Brand Trust on Parents Purchase Intentions of Baby-Care Products. Doğuş Üniversitesi Dergisi, 2(15), 165-180.
Bag, S., M. K. Tiwari., & F.T.S. Chan. 2017. Predicting The Consumers Purchase Intention of Durable Goods: An Attribute–Level Analysis. Journal of Business Research, 94(C), 408-419.
Butcher, L. M., Ryan, M. M., Therese A O’Sullivan, Lo, J., & Devine, A. 2019. Food-insecure Household’s self-reported perceptions of food labels, product attributes and consumption behaviours. Nutrients, 11(4), 1-14.
Chaudhuri, A & M. B. Holbrook.. 2001.The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalthy. Journal of Marketing, 65(2), 81-93.
Czinkota, R. M. & I. A. Ronkainen. 2001. Global Marketing 2000: A Marketing Survival Guide. Marketing Management, 1(1), 36-45.
Dam, T. C. 2020. The Role Of Brand Trust As A Mediator In The Relationship Between Brand Satisfaction and Purchase Intention. International Journal of Psychosocial Rehabilitation, 24(6), 14726-14735.
Delgado-Ballester, E., J. L. Munuera-Aleman., & M. J. Yague-Guillen. 2003. Development and Validation of a Brand Trust Scale. International Journal of Market Research, 45(1), 35-53.
Darmawan, D. 2005. Top of Mind Brand Vs Bottom of Mind Brand, Jurnal Media Komunikasi Ekonomi dan Manajemen, 3(3), 51-57.
Darmawan, D. 2019. The Effect of Customer Satisfaction on Trust and Customer Loyalty, Management & Accounting Research Journal, 3(2), 1-8.
Darmawan, D., R. Mardikaningsih., & M. Hariani. 2019. The Effect of Endorser Celebrity, Attitude Toward to Ads, and Brand Attitude on Purchase Intention. Relasi-Jurnal Ekonomi, 15(2), 263-276.
Darmawan, D. 2019. The Effect of Corporate Image on Brand Awareness and Brand Attitude, Jurnal Translitera, 8(1), 13-26.
Darmawan, D., R. Mardikaningsih, E. A. Sinambela, S. Arifin, A.R. Putra, M. Hariani, M. Irfan, Y.R. Al Hakim, & F. Issalillah. 2020. The Quality of Human Resources, Job Performance and Employee Loyalty, International Journal of Psychosocial Rehabilitation, 24(3), 2580-2592.
Darmawan, D. & J. Gatheru. 2021. Understanding Impulsive Buying Behavior in Marketplace, Journal of Social Science Studies, 1(1), 11-18.
Darmawan, D. et al. 2021. Psychological Perspective in Society 5.0, Zahir Publishing, Jogjakarta
Darmawan, D., F. Purwanto, Jahroni, A. Infante. 2021. the Relationship Between Satisfaction and Loyalty of Hotel Service Users in the Tourism City of Batu, Malang, Journal of Engineering and Social Sciences, 1(1), 49-56.
Darmawan, D. & E. Grenier. 2021. Competitive Advantage and Service Marketing Mix, Journal of Social Science Studies, 1(2), 75-80.
Djaelani, M. 2021. Social Community Participation in Household Waste Management, Journal of Social Science Studies, 1(1), 37-39.
Djaelani, M. & R. Mardikaningsih. 2021. Psycographic Analysis for Potential Customers of Granite Tiles, Journal of Engineering and Social Sciences, 1(1), 9-15.
Djaelani, M., & D. Darmawan. 2021. Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, and Product Quality on Consumer Behavior of Paint Products. Jurnal Simki Economic, 4(2), 150-160.
Djaelani, M. & M. Munir. 2022. Information Technology and Repositioning of Human Resource Management Functions, Journal of Social Science Studies, 2(2), 49-54.
Dodds, W. B., K. B. Monroe., & D. Grewal. 1991. Effects of Price, Brand, and Store Information on Buyers' Product Evaluations. Journal of Marketing Research, 28(3), 307-319.
Ernawati, E. A. Sinambela, N. L. S. Dewi, I. Yani, & S. Naudalia. 2022. The Effect of Social Support and Extraversion Personality on Entrepreneurial Interest in Students, Journal of Social Science Studies, 2(2), 39 – 44.
Essa, N., R. Mardikaningsih, & D. Darmawan. 2022. Service Quality, Product Diversity, Store Atmosphere, and Price Perception: Determinants of Purchase Decisions for Consumers at Jumbo Supermarket, Journal of Marketing and Business Research, 2(2), 95-104.
Fared, A., D. Darmawan, & M. Khairi. 2021. Contribution of E-Service Quality to Repurchase Intention with Mediation of Customer Satisfaction: Study of Online Shopping Through Marketplace, Journal of Marketing and Business Research, 1(2), 93-106.
Federman, M. & C. Davison. 2021. Social Media: Revolution, Social Construction, and Self-Identity, International Journal of Work Innovation, 2(4), 343-357.
Fishbein, M. & Ajzen. I. 1975. Belief, Attitude, Intentions and Behavior: An Introduction to Theory and Research. Addison-Wesely, Boston.
Forney, J. C., W. Pelton., S. T. Caton., & N. J. Rabolt. 1999. Country of Origin and Evaluative Criteria: Influences on women's apparel purchase decisions. Journal of Family and Consumer Sciences, 91(4), 57-62.
Handoyo, D. 2021. The Effect of Corporate Image, Location, Price and Service Quality on Customer Satisfaction of J&T Express Delivery Services, Journal of Marketing and Business Research, 1(1), 25-38.
Hariati, T.R. 2022. The Effect of Service Quality and Discounts on Purchase Decisions at Matahari Department Store Sunrise Mall, Journal of Marketing and Business Research, 2(1), 23-34.
Ho, C., & W. Wu. 2011. Role of Innovativeness of Consumer in Relationship between Perceived Attributes of New Products and Intention to Adopt. Journal of electronic business management, 19(3), 258-266.
Infante, A. & R. Mardikaningsih. 2022. The Potential of social media as a Means of Online Business Promotion, Journal of Social Science Studies, 2(2), 45-48.
Infante, A. & D. Darmawan. 2022. Women in Human Resource Management Practice, Journal of Social Science Studies, 2(1), 27-30.
Issalillah, F. 2021. Pandemic Covid 19, Social Psychology, and Pregnancy: Relatedness and Analysis, Journal of Social Science Studies, 1(1), 1-10.
Issalillah, F., E. Rachmawati, & M. Kemarauwana. 2021. the Role of Service Quality on Satisfaction of BPJS Participants, Journal of Engineering and Social Sciences, 1(1), 41-48.
Issalillah, F., R. K. Khayru, & N. Aisyah. 2022. Parameters of Mineral Water that is Safe for Health, Bulletin of Science, Technology and Society, 1(1), 4-6.
Jamal, A., & Goode, M. 2001. Consumers' Product Evaluation: A study of the primary evaluative criteria in the precious jewellery market in the UK. Journal of Consumer Behaviour, 1(2), 140-155.
Jundong, H., D. Lanying., & L. Jianfeng. 2008. Cause’s Attributes Influencing Consumer’s Purchasing Intention: empirical evidence from China. Asia Pacific Journal of Marketing and Logistics, 20(4), 363-380.
Khairi, M. & D. Darmawan. 2021. The Relationship Between Destination Attractiveness, Location, Tourism Facilities, and Revisit Intentions, Journal of Marketing and Business Research, 1(1), 39-50.
Khayru, R.K. 2021. Opinions about Consumer Behavior during the Covid-19 Pandemic, Journal of Social Science Studies, 1(1), 31-36.
Khayru, R.K., M. W. Amri, & A. Gani. 2021. Green Purchase Behavior Review of The Role of Price, Green Product, and Lifestyle, Journal of Marketing and Business Research, 1(2), 71-82.
Khayru, R. K., D. Darmawan., & M. Munir. 2021. Analysis of Product Preference of Chitato and Lays Potato Chips. Marginal: Journal of Management, Accounting, General Finance and International Economic Issues, 1(1), 10-15.
Khayru, R.K. & F. Issalillah. 2021. Study on Consumer Behavior and Purchase of Herbal Medicine Based on The Marketing Mix, Journal of Marketing and Business Research, 1(1), 1-14.
Kim, N. L., G. Kim., & L. Rothenberg. 2020. Is Honesty The Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing. Sustainability, 12(17), 1-18.
Kusmayanti, P. 2022. The Influence of Price, Brand Resonance, Perceived Usefulness, Product Variants and Distribution Channels on Customer Loyalty of Cleo, Journal of Marketing and Business Research, 2(2), 71-82.
Lau, G. T. & Lee, S. H. 1999. Lau, Geok Theng and Sook Han Lee. Consumers' Trust in a Brand and the Link to Brand Loyalty. Journal of Market-Focused Management, 4, 341-370.
Lee, D., K. K. Byon., L. Schoenstedt., G. Johns., L. A. Bussell., & H. Choi. 2012. Validation of the Consumer Values versus Perceived Product Attributes Model Measuring the Purchase of Athletic Team Merchandise. The ICHPER-SD Journal of Research in Health, Physical Education, Recreation, Sport & Dance, 7(2), 52-58.
Lee, L. A. 2009. Country -of-origin Effects on Consumer Product Evaluation and Purchase Intention: the role of objective versus subjective knowledge. Journal of International Consumer Marketing, 21(2), 137-151.
Liu, S. & K. Johnson. 2005. The Automatic Country-of-origin Effect on Brand Judgments. Journal of Advertising, 34(1), 87-97.
Lucas, D.B, & K. Britt. 2003. Advertising Psychologi and Research. Mc. Graw Hills. New York.
Magnusson, M & T. Ercis. 2021. Innovation Management in the Application of Human Resource Empowerment and Marketing Techniques, International Journal of Work Innovation, 2(4), 373-389.
Mardikaningsih, R & S. Arifin. 2021. Study on Education Level and Consequences of Licensing and Interest in Making Small Business Licensing, Journal of Social Science Studies, 1(1), 19-24.
Mardikaningsih, R., E. I. Azizah, N. N. Putri, M. N. Alfan, M. M. D. H. Rudiansyah. 2022. Business Survival: Competence of Micro, Small and Medium Enterprises, Journal of Social Science Studies, 2(1), 1 – 4.
Masitoh, D., D. Darmawan & E. A. Sinambela. 2017. The Effect of Service Quality and Trust on Customer Loyalty of Warung Apung Rahmawati of Mojokerto Branch, Jurnal Agrimas, 1(2), 107-114.
Merabet, A. 2020. The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price. European Journal of Business and Management Research, 5(6),1-4.
Pool, J. K., S. Asian., A. Abareshi., & H. K. Mahyari. 2018. An Examination of the Interplay between Country-of-origin, Brand Equity, Brand Preference and Purchase Intention toward Global Fashion Brands. Internation Journal of Business Forecasting and Marketing Intelligence, 4(1), 43-63.
Putra, A.R. & E. Retnowati. 2022. Work Engagement for Career Women, Journal of Social Science Studies, 2(2), 59-62.
Putra, A.R., Ernawati, Jahroni, T.S. Anjanarko, & E. Retnowati. 2022. Creative Economy Development Efforts in Culinary Business, Journal of Social Science Studies, 2(1), 21 – 26.
Retnowati, E. & R. Mardikaningsih. 2021. Study on Online Shopping Interest Based on Consumer Trust and Shopping Experience, Journal of Marketing and Business Research, 1(1), 15-24.
Rezvani, S. D. 2012. A conceptual study on the Country of Origin Effect on Consumer Purchase Intention. Journal of Social Science, 8(12).
Sianturi, N. A. T., D. Darmawan, M. S. Anwar, & A. R. Putra. 2022. Material Management Effectiveness, Bulletin of Science, Technology and Society, 1(1), 7-10.
Sinambela, E. A. 2021. Examining the Relationship between Tourist Motivation, Touristic Attractiveness, and Revisit Intention, Journal of Social Science Studies, 1(1), 25-30.
Sinambela, E. A. & M. Djaelani. 2022. Cost Behavior Analysis and Categorization, Journal of Social Science Studies, 2(1), 13-16.
Sinambela, E. A. & D. Darmawan. 2022. Advantages and Disadvantages of Using Electronic Money as a Substitute for Cash, Journal of Social Science Studies, 2(2), 55-58.
Sinambela, E. A., S. Arifin, A. R. Putra, A. Rahman, & M. Faisal. 2022. The Influence of Lifestyle, Reference Groups, and Country of Origin on Repurchasing Intentions for Marlboro Cigarettes, Journal of Marketing and Business Research, 2(2),105-114.
Sinambela, E. A., D. Darmawan, & V. Mendrika. 2022. Effectiveness of Efforts to Establish Quality Human Resources in the Organization, Journal of Marketing and Business Research, 2(1), 47-58.
Solomon, M.R., Marshall, G.W. & Stuart, E.W. 2018. Marketing: Real People, Real Choices. Pearson Education, United Kingdom.
Song, H., Shin, G. W., Yoon, Y., & Bahn, S. 2020. The Effects of Ear Dimensions and Product Attributes on the Wearing Comfort of Wireless Earphones. Applied Sciences, 10(24), 1-15.
Tan Z., B. Sadiq., T. Bashir., H. Mahmood., & Y. Rasool. 2022. Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust. Sustainability. 14(10), 1-15.
Tania, Theresa Levi., E. A. Sinambela, B. Handayani, & R. Mardikaningsih. 2022. Sustainable Tourism: Policy Directions, Bulletin of Science, Technology and Society, 1(1), 11-14.
Wang, X. & Yang, Z. 2008. Does Country-of-origin in Rekationship between Brand Personality and Purchase Intention in Emerging Economies? Evidence from China's auto industry. International Marketing Review, 25(4), 458-474.
Yasin, N. M., M. N. Noor., & O. Mohamad. 2007. Does Image of Country‐of‐origin matter to Brand Equity? Journal of Product & Brand Management, 16(1), 38– 48.
Copyright (c) 2022 Ella Anastasya Sinambela, Roudhotul Nur Azizah, Utami Puji Lestari, Ernawati Ernawati, Fayola Issalillah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
