Determinasi Terpaan Media dan Motif Penggunaan terhadap Kepuasan Informasi di Platform Instagram

Rafiqa Maulidia; Nurmaningsih Nurmaningsih; Novia Eka Nissrina

doi:10.47065/jtear.v6i2.2403

Rafiqa Maulidia Akademi Komunikasi Media Radio dan TV Jakarta, Jakarta, Indonesia
Nurmaningsih Nurmaningsih * Universitas Gunadarma, Depok, Indonesia
Novia Eka Nissrina Universitas Gunadarma, Depok, Indonesia

DOI: https://doi.org/10.47065/jtear.v6i2.2403

Keywords: Media Exposure; Usage Motives; Information Satisfaction; Instagram Platform

Abstract

The development of communication technology and the increasingly massive use of social media, where media such as Instagram plays an important role in the rapid and effective dissemination of information. The Instagram account @infobogor is a platform that focuses on delivering local information in the Bogor area, West Java, such as the latest news, traffic conditions, weather, regional activities, as well as local social and government issues. This study aims to analyze whether there is an influence of media exposure and media usage motives on the satisfaction of followers of the @infobogor Instagram account regarding news in the Bogor area. This study uses a quantitative method. There were 100 respondents, who were active followers of the @infobogor Instagram account. The sampling technique used was probability sampling. The questionnaire and data were processed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, T-tests, F-tests, and coefficient of determination tests. Based on the T-test and F-test, the variables of media exposure and media usage motives had a positive partial and simultaneous effect on the satisfaction of followers of the @infobogor Instagram account regarding news coverage in the Bogor area. The coefficient of determination indicates that there is an influence of media exposure and media usage motives on the satisfaction of followers of the @infobogor Instagram account regarding news coverage in the Bogor area, namely 62.6%, which indicates a strong level of influence.

References

Aji, A. K., & Prihatin Dwihantoro. (2024). Pengaruh Motif Penggunaan Media Terhadap Kepuasan Pengguna (Survei Pada Pengakses Akun Instagram @ussfeed). Jurnal Audiens, 5(2), 334–348. https://doi.org/10.18196/jas.v5i2.374

Ardianto, E. (2007). Komunikasi Massa Suatu Pengantar (Edisi revisi) (S. R. Media (ed.)).

Basyir, A., & Safitri, L. (2022). Determinan Kesuksesan Sistem Informasi Core Banking System Dengan Variabel Pendekatan Model Delone Dan Mclean. Jurnal Syntax Admiration, 3(1), 37–51. https://doi.org/https://doi.org/10.46799/jsa.v3i1.370

Delone, W. H., & McLean, E. R. (2003). The DeLone and McLean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), 9–30. https://doi.org///doi.org/10.1080/07421222.2003.11045748

Dewi, N. K. F. C., & Giantari, I. G. A. K. (2025). Peran Brand Trust Memediasi Pengaruh E-Wom Terhadap Keputusan Pembelian Scarlett Whitening Di Kota Denpasar. JUIMA : Jurnal Ilmu Manajemen, 15(2), 150–171.

Effendy, O. U. (2003). Ilmu, Teori dan Filsafat Komunikasi. Bandung: Citra Aditya Bakti.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.

Jayanti, M., Amelia, S., Hilmi, M. I., Kusumaatmaja, D., Reihan, A., & Purwanto, E. (2025). Teori Uses And Gratifications Terhadap Kecenderungan Kecanduan Informasi Dan Hiburan Di Sosial Media Tiktok Pada Generasi Z. Jurnal Ilmu Komunikasi Dan Sosial Politik, 03(01), 122–130. https://jurnal.ittc.web.id/index.php/jiksp/index

Juditha, C., & Darmawan, J. J. (2018). Penggunaan Media Digital Dan Partisipasi Politik Generasi Milenial. Jurnal Penelitian Komunikasi Dan Opini Publik, 22(2), 91–105.

Katz, E., Blumler, J. G., & Gurevitch, M. (1974). Utilization of mass communication by the individual. The Uses of Mass Communications : Current Perspectives on Gratifications Research, 19–32.

Kriyantono, R. (2010). Teknik Praktis Riset Komunikasi. Jakarta : Kencana Prenada Media Group. Kriyantono.

Mahendra, A. O., & Dananjaya, I. (2024). Pengaruh Terpaan, Efektivitas dan Kualitas Konten terhadap Pemenuhan Kebutuhan Hiburan Pada Youtube Windah Basudara. Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 1(4), 96–108.

Munawwaroh, P. R. (2018). Pengaruh Terpaan Media Pada Akun Instagram @Exploresiak Terhadap Minat Kunjungan Wisata Ke Siak Sri Indrapura. JOM FISIP, 5(1), 1–13.

Pinatih, P. D., & Banowo, E. (2024). Pengaruh Terpaan Media Sosial Dan Kualitas Informasi Akun Instagram @Fimeladotcom Terhadap Pemenuhan Kebutuhan Informasi Followers. Jurnal Inovasi Global, 2(3), 543–551. https://jig.rivierapublishing.id/index.php/rv

Rakhmat, J. (2007). Psikologi Komunikasi. Bandung: PT Remaja Rosdakarya.

Riyanto, A. D. (2024). Hootsuite (We are Social): Data Digital Indonesia 2024. In andi.link. https://andi.link/hootsuite-we-are-social-data-digitalindonesia-2024/ %0A

Safira, W. N., & Zurani, I. (2022). Pengaruh Terpaan Media Instagram @ Pekanbarukuliner Terhadap Pemenuhan Kebutuhan Informasi Followers. Jurnal Ilmu Komunikasi, 11(2).

Seddon, P. B. (1997). A Respecification and Extension of the DeLone and McLean Model of IS Success. Information Systems Research, 8(3), 240–253. https://doi.org///doi.org/10.1287/isre.8.3.240

Stevani, S. A., & Imran, A. I. (2023). The influence of the megathrust earthquake news media on the anxiety of the residents of tambakasri malang village. COSTING:Journal of Economic, Business and Accounting, 6(2), 1628–1637.

Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfabeta.

Sujarweni, W. (2014). Metodologi Penelitian: Lengkap, Praktis, dan Mudah Dipahami. Yogyakarta: Pustaka Baru Press.

Syahra Safriana, & Nuriyanti Samatan. (2021). Pengaruh Motif Penggunaan Media Sosial dan Kualitas Informasi Akun Instagram @Indozone.Id terhadap Kepuasan Followers Generasi Z dalam Memperoleh Informasi. Jurnal Komunikasi Dan Media, 02(01), 17–25.