Pengaruh Periklanan dan Kualitas Pelayanan Terhadap Keputusan Nasabah Dalam Menabung Pada Bank Sumselbabel (Kantor Kas Pasar Prabumulih)
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Yudi Tusri
*
STIE Prabumulih, Prabumulih,
Indonesia
Abstract
The purpose of this study was to determine how much influence advertising and service quality have on customer decisions in saving at BANK SUMSELBABEL Pasar Prabumulih Cash Office. The number of members of the population is 2,094 customers. Sampling using Accidental Sampling because the number of customers in this company is quite a lot, so this study was conducted using a sampling technique based on chance. Thus the number of samples in this study were 150 customers, 50 customers for trials and 100 for research trials. This study uses a quantitative descriptive analysis that uses a questionnaire as a data collection tool and uses multiple linear analysis techniques. Data processing in this study is assisted by the Statistical for Product and Service Solution (SPSS) version 22 program. The results of this study state that Advertising and Service Quality Have a Significant and Positive Effect on Customer Decisions in Savings at BANK SUMSELBABEL Pasar Prabumulih Cash Office
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