Riwu, Y. F., S. A. Natonis, and D. W. Nastiti. “Viral Effect or Personal Impression? Role of Content Marketing, Customer Experience on Repurchase Intention”. Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK), Vol. 5, no. 3, Aug. 2025, pp. 560-7, doi:10.47065/jamek.v3i1.2161.