Riwu, Yonas Ferdinand, Sari Angriany Natonis, and Dyah Wahyu Nastiti. 2025. “Viral Effect or Personal Impression? Role of Content Marketing, Customer Experience on Repurchase Intention”. Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) 5 (3), 560-67. https://doi.org/10.47065/jamek.v3i1.2161.